Webinar Marketing

Overview

Webinars generate qualified leads, showcase expertise, and engage target accounts. A strong webinar strategy supports content marketing, sales enablement, and ABM initiatives while creating high-value assets for repurposing.

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Common Use Cases

  • Thought leadership webinars with partners or customers

  • Product demos and feature deep-dives

  • Target account engagement for ABM

  • On-demand content for email or paid promotional and case study videos

  • Onboarding and training videos

  • Event or trade show recap content

  • UGC-style creative for ads

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Who is this for?

  • B2B teams looking to scale awareness and education

  • Marketing leaders in need of lead gen + content ROI

  • PortCos wanting repeatable campaign formats

  • Sales leaders aligning content with outreach

Why Claymore Connect

We connect you with partners who handle strategy, promotion, production, and post-event ROI tracking — so webinars become a growth engine, not a time sink.

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End-to-end planning and tech stack setup

Icon of a computer monitor with a play button and a magnifying glass over the screen, representing online video search or analysis.

Paid and organic promotion strategy

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Repurposing: clips, blog posts, ads

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Lead scoring and CRM integration

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Sample Results

  • 800+ registrants, 300+ attendees in first campaign

  • $500K in attributed pipeline from webinar series

  • 5x content output from one live event

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What to Look for in a Webinar Partner

  • Tech platform fluency (Zoom, ON24, GoToWebinar)

  • Promotion and content creation experience

  • Sales-marketing alignment

  • Post-event follow-up strategy

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Related Services

  • LinkedIn Ads

  • ABM Strategy

  • Content Repurposing

  • CRM Integration

Get Matched with a Webinar Marketing Expert

We’ll introduce you to a proven video production partner who delivers the right story, in the right format.

Get Matched