Video Marketing

Overview

Video is one of the most effective formats for grabbing attention, explaining products, and driving conversions. From short-form ads to customer testimonials and explainers, video builds trust and improves campaign performance. The right partner balances creative, production, and platform-specific formats.

Digital illustration of a central black cube displaying the Figma logo surrounded by icons of social media platforms including Instagram, Twitter, Discord, Spotify, Netflix, and TikTok.

Common Use Cases

  • Paid social and YouTube video ad creative

  • Brand and product explainer videos

  • Testimonial and case study videos

  • Onboarding and training videos

  • Event or trade show recap content

  • UGC-style creative for ads

Two women sit at a wooden table with laptops and coffee mugs, facing each other in a bright office with large windows and green plants.

Who is this for?

  • DTC and B2B brands wanting scroll-stopping creative

  • Operators trying to scale UGC or testimonial content

  • Marketers needing platform-specific edits and ratios

  • Founders looking to humanize their story

Why Claymore Connect

We match you with video creators, editors, and producers who understand marketing — not just filmmaking. Expect performance-oriented creative that’s scoped to your needs and channel mix.

Icon of a customer support headset with gears inside a circle.

Full-service or editing-only support

Icon of a computer monitor with a play button, a magnifying glass, and a progress bar.

Scriptwriting, production, post

Icon of a photo with a magnifying glass over it, indicating image search or analysis.

Motion graphics, overlays, voiceovers

Icon of a video camera with gears inside, representing video production or editing.

Assets delivered in all required ratios (9:16, 16:9, etc.)

Laptop displaying data analytics dashboards on a desk near a window.

Sample Results

  • 3x CTR on paid campaigns after video rollout

  • $100K in revenue tied to testimonial ad series

  • Product explainer used across 4 funnel stages

  • Cut costs 50% by repurposing shoots across formats

A woman with blonde hair holding a professional video camera with a mounted monitor and microphone, indoors with a blurred background.

What to Look for in a Videographer

  • Portfolio in your vertical

  • Clear pre-production and editing workflow

  • Understanding of digital platform specs

  • Scalable pricing (UGC to high-end production)

  • Ability to collaborate with internal or paid media teams

A man in a beige shirt with a gold chain and red beanie is filming with a professional camera. A person next to him is holding a smartphone, possibly recording or taking a photo. The man on camera is being displayed on a monitor attached to the camera. The setting is a studio with lighting equipment and a backdrop.

Related Services

  • Paid Social

  • UGC Content Creation

  • Branding

  • Creative Testing

  • Funnel Optimization

Get Matched with a Videographer

We’ll introduce you to a proven video production partner who delivers the right story, in the right format.

Get Matched