Paid Media

Overview

Paid media is one of the most direct ways to acquire customers and drive measurable growth. Whether you’re advertising on Google Search, Facebook, YouTube, or across programmatic display networks, an effective paid media strategy aligns with your audience, funnel, and business goals. The right partner ensures your dollars work harder — with smarter targeting, better creative, and continuous optimization.

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Common Use Cases

  • Launching or scaling lead generation campaigns

  • Supporting product launches or promotions

  • Expanding reach across new markets or audiences

  • Retargeting warm traffic to increase conversions

  • Testing offers and messaging in real-time

  • Reducing cost per acquisition (CPA) over time

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Who is this for?

  • Growth-stage companies needing scalable acquisition

  • Operators trying to reduce CAC across digital channels

  • Teams lacking in-house media buying or optimization expertise

  • PE-backed companies seeking fast, attributable results

Why Claymore Connect

We match you with paid media partners who have deep experience across Google, Meta, YouTube, and programmatic platforms — with a focus on measurable ROI.

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Matched based on platform experience, industry, and KPIs

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Fast onboarding and campaign deployment

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No platform fees or delays

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Vendors selected for data fluency, transparency, and performance under pressure

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Sample Results

  • 35% reduction in blended CAC across platforms

  • 5x ROAS on Google Shopping campaigns

  • 40% improvement in lead quality through targeting refinement

  • Full-funnel paid strategy launched in 7 days

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What to Look for in a Paid Media Vendor

  • Expertise in your preferred platforms (Google, Meta, YouTube, etc.)

  • Clear structure for testing, optimization, and reporting

  • Proven performance in your industry or funnel type

  • Ability to collaborate with internal teams or other vendors

  • Strong communication and outcome alignment

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Related Services

  • Conversion Rate Optimization (CRO)

  • Landing Page Design

  • Creative Development

  • Analytics & Attribution

  • Funnel Optimization

Get Matched with a Paid Media Partner

We’ll introduce you to a proven media buying expert in 24–48 hours — with the track record to back it up.