Paid Social

Overview

Paid social advertising allows brands to connect with specific audiences across platforms like Facebook, Instagram, LinkedIn, TikTok, and X (formerly Twitter). Whether you’re driving awareness, lead generation, or direct conversions, paid social combines targeting, creative, and algorithmic optimization to deliver measurable growth at scale.

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Common Use Cases

  • Driving direct response campaigns on Meta or TikTok

  • Building brand awareness with video or carousel ads

  • Running lead gen forms on Facebook or LinkedIn

  • Retargeting site visitors or email lists

  • Launching new products or offers with broad reach

  • Testing creative formats and messaging strategies

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Who is this for?

  • Brands targeting specific demographics, behaviors, or interests

  • PE-backed companies needing low-CAC scale through social

  • Marketing teams with strong creative assets but weak ad execution

  • Operators managing multiple SKUs or service lines

Why Claymore Connect

We match you with paid social experts who specialize in platform-specific performance — not generalists. You’ll work with partners who understand scaling, creative testing, and rapid iteration.

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Platform expertise across Meta, LinkedIn, TikTok, and more

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Fast turnarounds and clear campaign plans

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Transparent performance tracking and optimization

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Integrated with your funnel and analytics stack

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Sample Results

  • .2x ROAS on Meta retargeting campaigns

  • 35% lower CPL after restructuring LinkedIn ads

  • $1M+ revenue lift from a Facebook evergreen strategy

  • Multi-platform creative testing resulting in 2x conversion rate

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What to Look for in a Paid Social Vendor

  • Deep platform knowledge (Meta, TikTok, LinkedIn, etc.)

  • Creative testing methodology

  • Clear reporting on audiences, CTRs, CPLs, and ROAS

  • Experience with multi-channel attribution

  • Comfort working with your creative, CRM, and BI stack

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Related Services

  • Creative Development

  • Landing Page Design

  • Funnel Optimization

  • Email Marketing

  • Attribution & Analytics

Get Get Matched with a Paid Social Partner

We’ll introduce you to a platform-specific paid social expert within 48 hours — scoped to your business.

Get Matched