Paid Search

Overview

Paid Search — often referred to as PPC (Pay-Per-Click) — is a high-intent marketing channel that helps you reach customers exactly when they’re searching for what you offer. Platforms like Google Ads and Microsoft Ads allow businesses to drive immediate visibility and conversions, but they require constant optimization and expertise to manage effectively. A skilled PPC partner ensures you’re capturing demand efficiently and converting traffic profitably.

Close-up of a computer screen displaying Google Analytics webpage with sections like 'Digital Marketing' and 'Analytics' visible.

Common Use Cases

  • Driving qualified traffic to landing pages or product pages

  • Capturing bottom-of-funnel leads for high-value services

  • Supporting local, regional, or national expansion

  • Bidding on competitor terms to capture share

  • Testing new keywords, geographies, or messaging

  • Optimizing branded and non-branded search campaigns

Looking up at modern glass office buildings with a cable car support tower in the center and cables extending outward, under a cloudy sky.

Who is this for?

  • Companies with high-competition, high-CAC environments

  • PE-backed businesses seeking efficient and scalable lead flow

  • Marketing teams managing large keyword portfolios or multi-location targeting

  • Operators looking to reduce waste and improve ROAS

Why Claymore Connect

We connect you with paid search experts who know how to manage complex campaigns across industries and stages of growth — and deliver measurable ROI.

Icon of a chain link with a checkmark, symbolizing a verified or secure link.

Matches based on vertical expertise and budget range

Icon of a rocket launching from a computer screen within a circular border.

Specialists in lead gen, e-commerce, and hybrid funnels

Icon of three businesspeople in suits standing with hands on hips, within a circle

Fast turnarounds for audits, takeovers, or new campaigns

Icon of a person giving a presentation or lecture in front of a board or screen.

Outcome-focused reporting and accountability

A person using a stylus on a tablet with various financial charts and graphs, with a laptop, calculator, and paper documents on the desk.

Sample Results

  • 28% increase in conversion rate through keyword and ad copy refinement

  • 40% lower CPA on non-branded terms after re-structuring campaigns

  • $200K/month spend brought under control with no loss in volume

  • 3x ROAS on targeted search in local markets

Close-up of a woman holding a smartphone displaying a 'No Notifications' screen with colorful icons, sitting at a desk with a laptop and notepad.

What to Look for in a PPC Vendor

  • Strong grasp of keyword strategy, negative keywords, and match types

  • Platform certifications (Google Ads, Microsoft Ads)

  • Experience in your business model and customer acquisition type

  • Robust testing, analytics, and reporting frameworks

  • Familiarity with your CRM or conversion tracking setup

Decorative letters spelling 'SEO' on a white background.

Related Services

  • SEO (Search Engine Optimization)

  • Conversion Rate Optimization (CRO)

  • Landing Page Design

  • Call Tracking

  • Analytics & Dashboards

Get Matched with a PPC Specialist

Stop wasting budget and start converting. Get introduced to a paid search expert in 24–48 hours.

Get Matched