Media Buying
Overview
Media buying is the strategic process of acquiring ad placements across platforms — digital, traditional, or programmatic — to drive awareness and conversions. Skilled media buyers plan, negotiate, and manage budgets to maximize return on investment, making sure your message reaches the right audience at the right time.
Common Use Cases
Running omnichannel acquisition campaigns
Buying inventory on TV, CTV, digital radio, or OOH
Managing budget allocation across paid search, social, and programmatic
Media planning and campaign forecasting
Coordinating with creative and analytics teams for full-funnel optimization
Who is this for?
PE-backed brands scaling paid spend across platforms
Companies diversifying beyond Google and Meta
Operators looking to improve media efficiency and performance
Teams managing large or multi-region media budgets
Why Claymore Connect
We connect you with media buying professionals who understand data-driven planning, fast execution, and PE-level accountability.
Omni-channel buying expertise (search, social, TV, programmatic, and more)
Budget control, testing frameworks, and cost management
Attribution model support and platform integration
Trusted experience with B2C and B2B scale campaigns
Sample Results
4.5x blended ROAS across paid channels
$2M annual budget reallocated for better efficiency
CTV campaigns lifted brand search by 65%
Unified campaign tracking across 5 platforms
What to Look for in a Media Buying Vendor
Experience with platforms that align to your audience
Deep understanding of media planning and measurement
Flexible, test-and-learn approach
Clear post-buy reporting and budget transparency
Related Services
Paid Media
Attribution & Dashboards
Creative Production
Performance Marketing Strategy
Programmatic Display
Get Matched with a Media Buyer
We’ll match you with a PE-aligned media buyer who knows how to manage spend and scale growth.