Media Buying

Overview

Media buying is the strategic process of acquiring ad placements across platforms — digital, traditional, or programmatic — to drive awareness and conversions. Skilled media buyers plan, negotiate, and manage budgets to maximize return on investment, making sure your message reaches the right audience at the right time.

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Common Use Cases

  • Running omnichannel acquisition campaigns

  • Buying inventory on TV, CTV, digital radio, or OOH

  • Managing budget allocation across paid search, social, and programmatic

  • Media planning and campaign forecasting

  • Coordinating with creative and analytics teams for full-funnel optimization

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Who is this for?

  • PE-backed brands scaling paid spend across platforms

  • Companies diversifying beyond Google and Meta

  • Operators looking to improve media efficiency and performance

  • Teams managing large or multi-region media budgets

Why Claymore Connect

 We connect you with media buying professionals who understand data-driven planning, fast execution, and PE-level accountability.

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Omni-channel buying expertise (search, social, TV, programmatic, and more)

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Budget control, testing frameworks, and cost management

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Attribution model support and platform integration

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Trusted experience with B2C and B2B scale campaigns

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Sample Results

  • 4.5x blended ROAS across paid channels

  • $2M annual budget reallocated for better efficiency

  • CTV campaigns lifted brand search by 65%

  • Unified campaign tracking across 5 platforms

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What to Look for in a Media Buying Vendor

  • Experience with platforms that align to your audience

  • Deep understanding of media planning and measurement

  • Flexible, test-and-learn approach

  • Clear post-buy reporting and budget transparency

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Related Services

  • Paid Media

  • Attribution & Dashboards

  • Creative Production

  • Performance Marketing Strategy

  • Programmatic Display

Get Matched with a Media Buyer

We’ll match you with a PE-aligned media buyer who knows how to manage spend and scale growth.

Get Matched