Intent Data Platforms

Overview

Intent data platforms identify companies actively researching your category — so you can reach them before they reach your competitors. These tools use content consumption, search behavior, and engagement signals to surface ready-to-buy accounts.

Common Use Cases

  • Prioritizing outbound outreach by buying intent

  • Targeting accounts with high purchase signals

  • Feeding dynamic ad and email campaigns

  • Integrating intent into ABM or lead scoring

Who is this for?

  • B2B GTM teams targeting named accounts

  • PortCos scaling outbound or paid media

  • RevOps teams refining MQL/SQL criteria

  • SDR and marketing teams aligning on timing

Why Claymore Connect

We match you with intent data providers and consultants who help you buy, integrate, and act on intent signals that convert.

Platforms: Bombora, G2, ZoomInfo, 6sense

Use case planning and signal mapping

Sales enablement and CRM integration

Custom scoring and activation models

Sample Results

  • 25% faster lead-to-close time

  • 2x email engagement from intent-enriched segments

  • $800K pipeline sourced from intent-based targeting

What to Look for in an Intent Data Vendor

  • Clear taxonomy and data recency

  • CRM integration ability

  • Activation expertise (ads, email, SDR)

  • Experience across your funnel

Related Services

  • ABM

  • Paid Media

  • CRM Scoring

  • SDR Enablement

Get Matched with an Intent Data Partner

We’ll connect you with a partner who ensures your data integration works how it should — and is ready when you need it.