Customer Segmentation

Overview

Customer segmentation groups your audience based on behaviors, demographics, and value — allowing for more targeted marketing, sales prioritization, and product development. It helps you understand who your customers are, what they want, and how to reach them effectively.

Common Use Cases

  • Segmenting customers by LTV, behavior, or demographics

  • Creating marketing lists or retargeting audiences

  • Aligning messaging to personas

  • Identifying under- or over-performing customer types

  • Building personas for product or sales teams

Who is this for?

  • Marketers running broad or unoptimized campaigns

  • Product teams needing user insights

  • Founders trying to scale CAC/LTV ratio

  • PortCos lacking CRM or customer clarity

Why Claymore Connect

We match you with data analysts and strategists who deliver both quantitative segmentation and actionable insights — helping you turn segments into revenue.

RFM, behavioral, and predictive segmentation

Cluster analysis and persona building

Email/SMS list generation and platform sync

Segment-specific content and journey mapping

Sample Results

  • 3x ROAS from segmented vs. generic campaigns

  • Product usage aligned with retention-driving personas

  • “Top 20%” customer value unlocked new acquisition strategy

  • Email list LTV rose 60% after segmentation

What to Look for in a Segmentation Vendor

  • Clean access to your data sources

  • Blend of data science + marketing strategy

  • Platform syncing (CRM, ESP, ad platforms)

  • Strong visual and storytelling chops

  • Clear testing and validation plan

Related Services

  • CRM Implementation

  • Email/SMS Marketing

  • BI Dashboards

  • Retention Consulting

  • Personalization Strategy

Get Matched with a Segmentation Expert

We’ll introduce you to a segmentation partner who helps you target smarter, not broader.