Conversion Rate Optimization (CRO)

Overview

Conversion Rate Optimization (CRO) is the process of improving your website, landing pages, and user flows to increase the percentage of visitors who take a desired action — like filling out a form, booking a demo, or making a purchase. The right CRO partner uses data, testing, and UX principles to lift results without increasing traffic spend.

Common Use Cases

  • Improving landing page performance for paid campaigns

  • Diagnosing and fixing high drop-off rates in funnels

  • Running A/B tests on messaging, layout, or CTA

  • Enhancing mobile experience to boost conversions

  • Increasing lead-to-demo or add-to-cart conversion rates

Who is this for?

  • Marketers managing large volumes of paid traffic

  • E-commerce brands looking to improve ROI

  • B2B operators focused on lead quality and sales efficiency

  • Founders aiming to scale without increasing CAC

Why Claymore Connect

We match you with CRO experts who use rigorous testing frameworks, behavioral insights, and platform-specific best practices to improve your conversion rate.

A/B testing and multivariate experiments

Heatmaps, scroll tracking, and behavioral analysis

UX audits and user flow redesigns

Tools: Google Optimize, VWO, Hotjar, Optimizely

Sample Results

  • 40% lift in conversion rate on paid landing pages

  • 55% reduction in bounce rate after mobile CRO

  • 3x ROI on CRO testing program within 60 days

  • Checkout abandonment cut in half

What to Look for in a CRO Vendor

  • Experience with your platform (Shopify, Webflow, WordPress)

  • Strong UX and analytics background

  • Clear testing methodology and documentation

  • Rapid testing and iteration cycles

  • Focus on measurable business outcomes

Related Services

  • Paid Media

  • Landing Page Design

  • Funnel Optimization

  • UX/UI Design

  • Analytics & Attribution

Get Matched with a CRO expert

We’ll introduce you to a CRO specialist who knows how to turn traffic into results — without spending more.