Branding & Identity

Overview

Your brand is more than a logo — it’s your strategy, your tone, your presence, and the perception you create. A strong brand drives trust, pricing power, and differentiation. The right partner helps build a brand system that not only looks great, but supports your business goals across every touchpoint.

A desk with color swatches, fabric sample cards, a tablet with a design diagram, an open color guidebook, a white stylus, and a wireless earbud case, suggesting a design or color selection process.

Common Use Cases

  • Rebranding a company post-acquisition or merger

  • Launching a new product or service line

  • Creating cohesive visual identity and voice across platforms

  • Clarifying brand strategy during go-to-market

  • Aligning internal and external brand communication

A person wearing headphones working at a desk with a computer monitor, potted plants, a smartphone on a wireless charger, and a tablet

Who is this for?

  • PortCos undergoing transformation or repositioning

  • Founders launching new brands or products

  • Operators looking to clarify messaging and identity

  • Marketers trying to align brand with performance

Why Claymore Connect

We match you with branding partners who don’t just design — they strategize. From startups to mature roll-ups, we connect you with teams who build market-ready, scalable brand systems.

Icon of a presentation board with a bar graph, a globe, and a small drone or flying object above, all inside a circle.

Full brand strategy and identity development

Icon of a megaphone, a smartphone, and a computer screen, representing digital marketing or social media advertising.

Logo, color, typography, messaging, and tone

A circular logo with abstract human figures holding hands in a spiral pattern.

B2B, B2C, DTC, and platform experience

Silhouette of a human head with digital squares inside, representing artificial intelligence or digital thinking.

Strategy-first creatives who move fast

Laptop on a gray surface displaying data graphs and charts on a bright screen, with a blurred gray couch and a window in the background.

Sample Results

  • Full rebrand completed in 6 weeks post-close

  • Brand book enabled 4 agencies to execute consistently

  • 3x website engagement post-positioning update

  • Improved pricing power after narrative overhaul

A person working on an iMac computer with multiple app windows open, displaying design and social media content; a teal mug on the desk.

What to Look for in a Branding Vendor

  • Strategic process, not just creative

  • Portfolio in your industry or buyer type

  • Strong writing and positioning chops

  • Ability to scale branding across use cases

  • Clear documentation and assets

Man working at a desk with a large dual monitor setup, surrounded by potted plants, with blinds on the window behind.

Related Services

  • Graphic Design

  • Web Design

  • Messaging & Copywriting

  • Content Marketing

  • Video Production

Get Matched with a Branding Partner

We’ll introduce you to a branding team that knows how to build equity and impact.

Get Matched