B2B Demand Generation

Overview

B2B demand generation builds awareness and interest among high-value business buyers through coordinated marketing and sales efforts. From paid media to content, events, and ABM, demand gen supports complex journeys and high-consideration sales cycles. The right partner aligns strategy, messaging, and pipeline goals.

Common Use Cases

  • LinkedIn and content-driven demand generation

  • Webinars and event marketing

  • Full-funnel ABM (Account-Based Marketing)

  • Gated content campaigns

  • High-value retargeting and nurture sequences

  • Sales development integration

Who is this for?

  • B2B SaaS, services, and platform companies

  • PortCos with small sales teams but big growth targets

  • Founders building outbound + inbound engines

  • CMOs needing aligned sales and marketing outcomes

Why Claymore Connect

We match you with B2B specialists who can build and execute a scalable demand engine — with clear attribution and ROI.

Campaign strategy, content, creative, and ads

Deep platform knowledge (LinkedIn, HubSpot, ZoomInfo, etc.)

Coordination with sales outreach and SDRs

Pipeline-focused KPIs

Sample Results

  • $800K pipeline sourced from webinar + follow-up flow

  • 45% increase in MQL-to-SQL conversion

  • 3:1 ROI on LinkedIn ABM campaigns

  • Full-funnel attribution model deployed in 30 days

What to Look for in a B2B Demand Gen Vendor

  • Deep knowledge of buyer journey and persona building

  • Experience with paid, organic, and partner tactics

  • Platform integration experience

  • Focus on quality pipeline, not vanity metrics

  • Strong project management

Related Services

  • Lead Gen Services

  • Content Marketing

  • Paid Social (LinkedIn)

  • CRM Implementation

  • ABM Platforms

Get Matched with a Demand Gen Partner

We’ll connect you with a demand generation partner who knows how to build B2B pipeline at scale.