Attribution Tracking

Overview

Attribution tracking connects marketing efforts to revenue outcomes. It helps businesses understand which channels, campaigns, and touchpoints are truly driving performance. A strong attribution setup drives smarter decisions, better budget allocation, and clearer ROI.

Common Use Cases

  • Connecting ad spend to actual sales or revenue

  • Implementing multi-touch attribution models

  • Solving cross-platform or cross-device tracking issues

  • Setting up tools like GA4, Segment, or custom pixel solutions

  • Visualizing performance in BI dashboards

Who is this for?

  • PE-backed brands spending across multiple channels

  • CMOs needing to defend or reallocate budget

  • Founders struggling with data visibility

  • Operators unsure what’s really driving acquisition

Why Claymore Connect

We match you with data specialists and marketing technologists who understand both the tech and the business needs behind attribution — and can get it working quickly.

Multi-touch, last-click, and blended model expertise

Deep experience with ad platforms, CRMs, and analytics tools

Clear dashboards and exec-level reporting

Support with migration (e.g., Universal Analytics to GA4)

Sample Results

  • Attribution clarity lifted ROAS by 38%

  • 90% reduction in unassigned conversions

  • Unified marketing + sales dashboard built in 14 days

  • Campaign ROI re-forecast unlocked $250K in reallocated spend

What to Look for in an Attribution Vendor

  • Familiarity with your platform stack

  • Ability to balance granularity with usability

  • Strategic and technical communication skills

  • Strong data hygiene process

  • Clear post-launch support

Related Services

  • Analytics & BI Dashboards

  • Paid Media

  • CRM Implementation

  • Marketing Automation

  • ETL & Data Warehousing

Get Matched with an Attribution Expert

We’ll introduce you to an attribution partner who makes your data make sense — fast.