ABM Strategy & Execution

Overview

Account-Based Marketing (ABM) targets specific high-value accounts with personalized campaigns across channels. A successful ABM program aligns marketing and sales to close deals faster and more efficiently.

A video camera is recording a live performance by a band on stage, with the camera view showing the band members playing instruments and singing.

Common Use Cases

  • Engaging ICP accounts with multichannel outreach

  • Personalizing content, ads, and landing pages

  • Aligning SDR, marketing, and sales efforts

  • Accelerating deal cycles for key prospects

Business meeting with six people in a conference room, five seated at a table and one standing, clapping and smiling. The room has glass walls with bold text and artistic designs.

Who is this for?

  • Mid-market and enterprise B2B businesses

  • PortCos selling into niche buyer groups

  • Founders or CROs seeking better sales-marketing alignment

  • Marketing teams with named account lists

Why Claymore Connect

We connect you with ABM agencies and consultants who build strategy, execute campaigns, and integrate tech and measurement.

Icon of a gear, three cogs, and a headset, representing technical support or customer service automation.

ABM platform support (Terminus, Demandbase, 6sense)

Icon showing a webpage, a mobile phone, a megaphone, and a speech bubble, representing digital marketing or social media promotion.

Campaign strategy, messaging, and creative

Icon of three business professionals with a target and arrow

Account targeting and scoring setup

Icon of a shopping cart with digital pixels, representing online shopping or e-commerce.

Sales enablement and feedback loops

Laptop displaying data analytics dashboards with graphs and charts on a dark surface in a bright room.

Sample Results

  • $1.2M in pipeline from 15 target accounts

  • 40% increase in outbound meeting rate

  • 2x deal velocity with account-specific journeys

Person pointing at a whiteboard filled with sticky notes and handwritten text.

What to Look for in an ABM Vendor

  • Account-based strategy + tech experience

  • Strong creative and messaging development

  • Sales and marketing alignment skills

  • Analytics and attribution clarity

Man working at a desk with dual computer monitors, surrounded by plants and office supplies.

Related Services

  • SDR-as-a-Service

  • CRM Integration

  • Content Personalization

  • LinkedIn Ads

Get Matched with an ABM Partner

We’ll connect you with a vendor who can build or scale your affiliate program — with no time wasted.

Get Matched